Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He has done extensive work applying The Hero's Journey as a framework that can be used in a wide range of ministry maketing applications. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

Google Ad Grant for churches helping ministries reach their community online

Google Ad Grant for Churches: A Pastor’s Complete Guide

Your church has a website, and almost nobody is finding it through search. The Google Ad Grant for churches changes that. Eligible churches receive up to $10,000 per month in free Google Search advertising, putting your ministry in front of people already searching for help, hope, and community. This guide covers who qualifies, how to apply, and how to steward the grant well.

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A Story Driven Content Strategy

Church… We need to rethink our content strategies!

Your ministry is already producing the most compelling content available to any organization on earth: stories of transformation. The problem is not a lack of material. It is a lack of strategy for capturing, repurposing, and distributing those stories consistently. This article provides a step-by-step framework for turning a single testimony into a full month of story-driven content across every platform your audience already uses.

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How Hope International Balances Strategy with God’s Direction

How Hope International Balances Strategy with God’s Direction. How do you balance planning and strategy with seeking and following the Lord’s guidance? This is an important question for Christian ministry leaders to keep in mind… especially since the answer to that question is often a moving target. This is a question I often struggle with

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Marketing, Donor-Development, and Storytelling with IJM

A couple of weeks ago we had Brittany Baker, Regional Director of Marketing for IJM, on the podcast and she went into pretty granular detail on how marketing, donor-development, and storytelling with IJM is handled. It was an incredibly insightful episode and over the next handful of weeks, I’ll be exploring the topics we discussed

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Connecting a Donor to the Value of a Changed Life

Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed

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