Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He has done extensive work applying The Hero's Journey as a framework that can be used in a wide range of ministry maketing applications. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

Social Media Marketing for Ministries

Ministries can no longer afford to treat social media as optional. It is where people gather, ask questions, share stories, and form community. For church leaders and nonprofit teams, the real question is not whether to use social media—but how to use it wisely.

This guide walks through a practical social media strategy for churches and Christian nonprofits. You’ll learn how to clarify your ministry message, choose the right platforms, build a simple content plan, engage younger generations, and measure what matters. You’ll also discover how story-driven content helps your ministry move beyond announcements and toward meaningful digital discipleship.

If you’re leading a ministry and wondering how to steward social media faithfully and effectively, this article will help you build a strategy that serves your mission—not distracts from it.

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Christian marketing agency photo

Why Work with a Christian Marketing Agency?

Christian marketing isn’t about hype. It’s about clarity.

Churches and nonprofits often struggle to communicate their mission in a crowded digital space. A Christian marketing agency understands the theology, the culture, and the calling behind your work.

In this guide, we explain how faith-based marketing works, why it matters, and how the right partner can help your ministry reach more people with integrity.

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Google Ad Grant for churches helping ministries reach their community online

Google Ad Grant for Churches: A Pastor’s Complete Guide

Your church has a website, and almost nobody is finding it through search. The Google Ad Grant for churches changes that. Eligible churches receive up to $10,000 per month in free Google Search advertising, putting your ministry in front of people already searching for help, hope, and community. This guide covers who qualifies, how to apply, and how to steward the grant well.

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A Story Driven Content Strategy

Church… We need to rethink our content strategies!

Your ministry is already producing the most compelling content available to any organization on earth: stories of transformation. The problem is not a lack of material. It is a lack of strategy for capturing, repurposing, and distributing those stories consistently. This article provides a step-by-step framework for turning a single testimony into a full month of story-driven content across every platform your audience already uses.

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Hope Featured

How Hope International Balances Strategy with God’s Direction

How Hope International Balances Strategy with God’s Direction. How do you balance planning and strategy with seeking and following the Lord’s guidance? This is an important question for Christian ministry leaders to keep in mind… especially since the answer to that question is often a moving target. This is a question I often struggle with

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