Zach Leighton

Your church has a website, and almost nobody is finding it through search. The Google Ad Grant for churches changes that. Eligible churches receive up to $10,000 per month in free Google Search advertising, putting your ministry in front of people already searching for help, hope, and community. This guide covers who qualifies, how to apply, and how to steward the grant well.

tarting a podcast for your church or ministry does not require a production team or a massive budget. It requires clarity about your audience, a willingness to show up consistently, and a framework that turns conversations into content. This guide walks you through every step from choosing your format to building an audience.

How a Parachurch Ministry Weaves Discipleship into Its Mission Is There a Place for Discipleship in Your Ministry? Jesus came near and said to them, “All authority has been given to me in heaven and on earth. Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of

How Ministry Leaders Discern God’s Will Without Punting on the Plan How do you balance planning and strategy with following the Lord’s guidance? For most ministry leaders, the honest answer is a moving target, and discerning God’s will is something I wrestle with constantly. I want to steward this ministry well. I want to plan

Five Marks of a Board That Leads With Vision, Not Just Oversight Most nonprofit boards do not fail loudly. They drift quietly into becoming an extension of the staff, meeting often, managing details, and slowly losing the altitude a board is meant to hold. Nonprofit board development is the work of pulling a board back

10 Ways to Tell a Story Without Exposing the Person in It Protecting beneficiary identities is the difference between storytelling that honors the people you serve and storytelling that exploits them. Storytelling is one of the most powerful tools a ministry has, but when the person in the story is a survivor of trafficking, abuse, or extreme

Stop making the donor the hero. Cast the roles right Hero’s journey marketing comes with a popular piece of advice that ministries should be slow to accept: make your donor the hero. It is catchy, it is everywhere, but for a ministry it is corrosive. Cast your donor as the hero, and you gradually push