New Media and Changing Digital Landscapes We recently shared part-1 in a 4-part series exploring the ideas and topics discussed in a recent podcast with IJM. In that article, we talked about marketing, donor-development, and storytelling with IJM, and you can read that article HERE. Today in part-2, we’re going to discuss new media and […]
A couple of weeks ago we had Brittany Baker, Regional Director of Marketing for IJM, on the podcast and she went into pretty granular detail on how marketing, donor-development, and storytelling with IJM is handled. It was an incredibly insightful episode and over the next handful of weeks, I’ll be exploring the topics we discussed
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Partnership is the future of ministry. We recently shared an ARTICLE sharing how to connect a donor to the value of a changed life as the second of three topics discussed in a recent episode of The Ministry Growth Show. The third topic in this blog series focuses on partnership in ministry. This was a topic of discussion
Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed
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How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among
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Fundraising Strategies and Plans We recently had Emily Fitchpatrick on The Ministry Growth Show and the insight she shared in the EPISODE provided some really valuable direction on a couple of topics that every ministry, no matter how successful, are looking to improve upon. Emily started her career in the ministry space working for the
Shifting Fundraising Mindset We recently had Emily Fitchpatrick on The Ministry Growth Show and the insight she shared in the EPISODE provided some really valuable direction on a couple of topics that every ministry, no matter how successful, are looking to improve upon. Emily started her career in the ministry space working for the Billy
Balancing Data, Strategy, and Story in Non-Profit Marketing We recently featured Than Baardson, Co-Founder of Unseen, on The Ministry Growth Show podcast and his episode is full of great insights and direction for non-profits. You can LISTEN wherever you consume podcasts HERE. Unseen is partnering with organizations that are engaged in the human trafficking fight
Every testimony your church shares, every donor update your nonprofit sends, every story you tell from the stage follows the same pattern whether you realize it or not. The 3 act story structure is the framework behind stories that connect. Here is how to use it in ministry communication.
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Your ministry has stories worth telling. The question is whether you are telling them in a way that connects or in a way that reports. Impact storytelling is the discipline of turning real outcomes into narratives that honor the people in them and move the people who hear them. Here are four practices that separate stories that inform from stories that stay.
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Most nonprofits tell one story: the beneficiary story. It works for a while. Then donors stop feeling the weight of it, and leaders run out of new ways to say the same thing. The problem is not your story. The problem is that you are only telling one of the four stories your ministry needs. Here is a framework for nonprofit storytelling that builds trust, deepens relationships, and gives your communication something to stand on.
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Culture is man made. When working with ministries in other cultures it’s important that we understand the cultural context in which to operate. Culture is man made, therefore culture will never be perfect. Understanding the culture we are operating in, whether we are ministries serving short term or missionaries invested in a culture for decades,
