How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among […]
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Fundraising Strategies and Plans We recently had Emily Fitchpatrick on The Ministry Growth Show and the insight she shared in the EPISODE provided some really valuable direction on a couple of topics that every ministry, no matter how successful, are looking to improve upon. Emily started her career in the ministry space working for the
Shifting Fundraising Mindset We recently had Emily Fitchpatrick on The Ministry Growth Show and the insight she shared in the EPISODE provided some really valuable direction on a couple of topics that every ministry, no matter how successful, are looking to improve upon. Emily started her career in the ministry space working for the Billy
Balancing Data, Strategy, and Story in Non-Profit Marketing We recently featured Than Baardson, Co-Founder of Unseen, on The Ministry Growth Show podcast and his episode is full of great insights and direction for non-profits. You can LISTEN wherever you consume podcasts HERE. Unseen is partnering with organizations that are engaged in the human trafficking fight
Every testimony your church shares, every donor update your nonprofit sends, every story you tell from the stage follows the same pattern whether you realize it or not. The 3 act story structure is the framework behind stories that connect. Here is how to use it in ministry communication.
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Your ministry has stories worth telling. The question is whether you are telling them in a way that connects or in a way that reports. Impact storytelling is the discipline of turning real outcomes into narratives that honor the people in them and move the people who hear them. Here are four practices that separate stories that inform from stories that stay.
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Most nonprofits tell one story: the beneficiary story. It works for a while. Then donors stop feeling the weight of it, and leaders run out of new ways to say the same thing. The problem is not your story. The problem is that you are only telling one of the four stories your ministry needs. Here is a framework for nonprofit storytelling that builds trust, deepens relationships, and gives your communication something to stand on.
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Culture is man made. When working with ministries in other cultures it’s important that we understand the cultural context in which to operate. Culture is man made, therefore culture will never be perfect. Understanding the culture we are operating in, whether we are ministries serving short term or missionaries invested in a culture for decades,
Christian Creative Agency – Prayer For the last couple of weeks I have been addressing all of the pieces that go into our brand development process. Today I’m going to take a break from talking about the services we offer and talk about something that will take your ministry to places you can’t imagine. The
Ministry Branding – Typography This week in our ministry branding series we are going to address typography. Last week I said that color can be underrated in it’s importance related to your ministries brand. Typography is, if not the most, one of the most underrated pieces to any brand. We find that typography often gets
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Ministry Branding – Color Palette In today’s article we are going to talk about the importance of color in your ministry branding. Color is often times an underrated element in any brand development process. At Reliant, we most often see colors chosen based on personal preference, but color can have a much more significant affect
Now, please don’t think or hear me say that your logo is going to sway your target audience to support or give just because it’s beautiful, simple, and easy to remember. I’m not saying that a great logo has ever been the reason someone purchased a product, service, or gave to a non-profit. At the
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