Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He has done extensive work applying The Hero's Journey as a framework that can be used in a wide range of ministry maketing applications. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

Brand Development

Brand Development for Christian Nonprofits and Churches

Ministry Branding – Part 2 Last week I shared, in bulleted form, the ministry branding process we use when we take our clients through a brand development process. You can read about that HERE. This week we’re going to share in more detail each piece of our brand development process. We’ll highlight Market Research, Brand Positioning and Brand

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