March 2020

Stop chasing fresh ideas. Start documenting what God is already doing. Learning to create content at scale is the closest thing ministries have to a shortcut through a marketing world that will not sit still. New platforms, new formats, new algorithms, it changes faster than any team can track. This is Part 2 of our […]

Tell more stories. Ask less often. Trust grows, and so does giving. A strong donor development strategy is built less on the ask than most ministries assume, and more on the trust you build in the long stretches between asks. A while back we had Brittany Baker, Regional Director of Marketing for IJM, on the