April 2020

10 Ways to Tell a Story Without Exposing the Person in It Protecting beneficiary identities is the difference between storytelling that honors the people you serve and storytelling that exploits them. Storytelling is one of the most powerful tools a ministry has, but when the person in the story is a survivor of trafficking, abuse, or extreme […]

Stop making the donor the hero. Cast the roles right Hero’s journey marketing comes with a popular piece of advice that ministries should be slow to accept: make your donor the hero. It is catchy, it is everywhere, but for a ministry it is corrosive. Cast your donor as the hero, and you gradually push