Zach Leighton

Church… We need to rethink our content strategies!

Watching the Church function in digital over the course of 2020 was painful. That’s not the case across the board, but for the most part, the Church just didn’t do really well in digital. I’m not saying that there wasn’t high-quality content produced, or that the creative wasn’t great. There are plenty of churches and …

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How Hope International Balances Strategy with God’s Direction

How Hope International Balances Strategy with God’s Direction. How do you balance planning and strategy with seeking and following the Lord’s guidance? This is an important question for Christian ministry leaders to keep in mind… especially since the answer to that question is often a moving target. This is a question I often struggle with …

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Developing An Innovative Board with MedSend

MedSend has an incredibly simple, but effective model. Remove the barrier to the mission field for healthcare providers by covering their educational debt. MedSend partners with a long list of sending agencies and up until the date of our podcast, MedSend had completely paid off 175 healthcare providers loans. In our podcast conversation with Rick …

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How IJM is Protecting Beneficiary Identities

How IJM is Protecting Beneficiary Identities  Last week we shared Part-3 in a 4-Part series exploring the ideas and topics discussed in our podcast interview with Brittany Baker from IJM. This week, we’re wrapping that series up with Part-4 and we’ll be talking about how ministries can protect beneficiary identities. Let’s get into it.  As …

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New Media and Changing Digital Landscapes

New Media and Changing Digital Landscapes We recently shared part-1 in a 4-part series exploring the ideas and topics discussed in a recent podcast with IJM. In that article, we talked about marketing, donor-development, and storytelling with IJM, and you can read that article HERE. Today in part-2, we’re going to discuss new media and …

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Marketing, Donor-Development, and Storytelling with IJM

A couple of weeks ago we had Brittany Baker, Regional Director of Marketing for IJM, on the podcast and she went into pretty granular detail on how marketing, donor-development, and storytelling with IJM is handled. It was an incredibly insightful episode and over the next handful of weeks, I’ll be exploring the topics we discussed …

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Connecting a Donor to the Value of a Changed Life

Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed …

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