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Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He has done extensive work applying The Hero's Journey as a framework that can be used in a wide range of ministry maketing applications. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

Fractional CMO for nonprofits and churches: a practical guide, with abstract atmospheric background in teal and warm tones

Fractional CMO for Nonprofits and Churches: A Practical Guide

Brand Experience, Education, Leadership, Tips and Insights /

Most ministry leaders know they need strategic marketing leadership. Few can justify a $200,000 salary for someone to provide it. A fractional CMO offers a practical alternative: experienced marketing direction on a part-time or project basis, scaled to your budget and your season. For churches and Christian nonprofits, this model works because it provides the leadership your communication needs without the overhead your mission cannot afford.

Fractional CMO for Nonprofits and Churches: A Practical Guide Read More »

biblical imagination and how stories shape Christian faith

Biblical Imagination: Why the Stories We Trust Become the World We See

Thought Leadership, Tips and Insights /

It is not difficult to find two sincere Christians who experience the same world in dramatically different ways. The difference is rarely rooted in doctrine. It is rooted in imagination. The stories we trust shape what feels real and plausible long before our beliefs are named. Biblical imagination is not fantasy. It is the capacity to perceive reality as God reveals it, and the Church has largely lost this capacity by privileging explanation over story.

Biblical Imagination: Why the Stories We Trust Become the World We See Read More »

Systems That Carry Care

Ministry Care Systems That Help Leaders Stay Present

Leadership, Thought Leadership, Tips and Insights /

Ministry leaders don’t struggle to care. They struggle to carry that care consistently.
Without structure, even the most sincere pastoral instincts get buried under emails, crises, and full calendars.

This is where simple, relational systems matter.
Not to replace presence—but to protect it.

When care is supported by rhythms, it becomes sustainable. And when it becomes sustainable, people stop falling through the cracks.

Ministry Care Systems That Help Leaders Stay Present Read More »

Zero Click Marketing: How Ministries Build Visibility Without Clicks

Education, Operations, Thought Leadership, Tips and Insights /

Search is changing. Fewer people click. More answers appear instantly. A faithful zero-click search strategy helps Christian nonprofits build authority and visibility even when traffic declines. Instead of chasing clicks, ministries can strengthen clarity, earn AI citations, and remain a trusted voice in a shifting digital landscape.

Zero Click Marketing: How Ministries Build Visibility Without Clicks Read More »

Reliant 2022 White

Reliant Creative, a DBA of Reliant Media Group,
a 501(c)3 nonprofit (EIN 27-3895372)

© 2026 | Reliant Creative, Inc

hello@reliantcreative.org
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Reliant 2020 White

Reliant Creative, a DBA of
Reliant Media Group, a 501(c)3 nonprofit (EIN 27-3895372)

© 2026 | Reliant Creative, Inc

hello@reliantcreative.org
Youtube X-twitter Instagram Linkedin Facebook Tiktok

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