March 2023

Most ministries don’t struggle with passion. They struggle with clarity.

If you want to inspire generosity, deepen engagement, and move people toward mission, you need more than updates and sermons. You need story. In this guide, we define the three types of ministry content and break down the essential elements of a story that actually moves people to act.

Psalm 107:2 commands, “Let the redeemed of the Lord say so.” Yet many churches and ministries struggle to consistently share stories of God’s redemption. Instead of highlighting transformed lives, we default to data and program updates.

This Bible-based storytelling training helps ministry leaders build a clear framework for sharing testimonies that honor participants, center Jesus, and inspire partners. Drawing from Psalm 107 and the ministry-shaped Hero’s Journey, you’ll learn how to structure stories around problem, solution, and result—so the redeemed can truly say so.

Your church has a website, and almost nobody is finding it through search. The Google Ad Grant for churches changes that. Eligible churches receive up to $10,000 per month in free Google Search advertising, putting your ministry in front of people already searching for help, hope, and community. This guide covers who qualifies, how to apply, and how to steward the grant well.