Ethical storytelling is one of the hardest tensions ministry leaders face. You need to communicate real need without exploiting real people. This article explores how the Hero’s Journey story structure helps Christian nonprofits create marketing that builds trust, preserves dignity, and invites people into meaningful participation.
Ethical Storytelling and the Hero’s Journey Story Structure Read More »
Jesus did not lead with arguments. He led with story.
For ministry leaders working in resistant or complex contexts, this matters. The way we communicate the Gospel must match the condition of the heart in front of us. This article explores how Jesus used story to move people from resistance to transformation—and how you can do the same in your ministry.
Jesus’ Story-Driven Messaging Strategy for Field Evangelists Read More »
How Ethical Story-Driven Marketing Heals the People You Serve Most Christian nonprofits know they should be telling stories. But few have thought carefully about whose story it is — and what it actually does to the person telling it. There is a version of nonprofit storytelling that extracts pain from vulnerable people and packages it
Nonprofit Storytelling: 7 Ways It Empowers Your Beneficiaries Read More »
Major Donor Development and Retention Strategies Through Storytelling We spoke with Kristen Hemmet, Director of Ministry Services for The Signatry, during the podcast Donor-Centric Communication and The Ministry of Donor Development. The Signatry connects major donors to the causes they are most passionate about to inspire and facilitate revolutionary biblical generosity. Their vision is to
Major Donor Development and Retention Strategies through Storytelling Read More »
How to Connect Donors to Beneficiaries Through Story Every nonprofit wants potential donors to feel connected to beneficiaries because we know donors will advocate and support a cause when they feel connected. The challenge is how to build this connection between people from vastly different cultures and locations. On the Ministry Growth Show,
How to Connect Donors to Beneficiaries through Story Read More »
On the Ministry Growth Show, we recently spoke with Scott Sabin, the CEO of Plant With Purpose, a ministry dedicated to restoring hope by reversing two of the world’s greatest interconnected challenges: global poverty and environmental change. In short, they “plant trees for Jesus,” as Scott’s father once said, but in practice it’s so much
We recently had the pleasure of visiting with Jeremy Turner to discuss a topic we’re both very passionate about: the importance of purpose-driven messaging. In this article, we’ll summarize and expand on just a few of the highlights. Read on to learn what purpose-driven messaging is, why it’s crucial for your ministry’s growth, and how
How Purpose-Driven Messaging Engages Brand Advocates Read More »
