tarting a podcast for your church or ministry does not require a production team or a massive budget. It requires clarity about your audience, a willingness to show up consistently, and a framework that turns conversations into content. This guide walks you through every step from choosing your format to building an audience.
How to Start a Christian Podcast (The Complete Guide) Read More »
Ethical storytelling is one of the hardest tensions ministry leaders face. You need to communicate real need without exploiting real people. This article explores how the Hero’s Journey story structure helps Christian nonprofits create marketing that builds trust, preserves dignity, and invites people into meaningful participation.
Ethical Storytelling and the Hero’s Journey Story Structure Read More »
Major Donor Development and Retention Strategies Through Storytelling We spoke with Kristen Hemmet, Director of Ministry Services for The Signatry, during the podcast Donor-Centric Communication and The Ministry of Donor Development. The Signatry connects major donors to the causes they are most passionate about to inspire and facilitate revolutionary biblical generosity. Their vision is to
Major Donor Development and Retention Strategies through Storytelling Read More »
We recently had the pleasure of visiting with Jeremy Turner to discuss a topic we’re both very passionate about: the importance of purpose-driven messaging. In this article, we’ll summarize and expand on just a few of the highlights. Read on to learn what purpose-driven messaging is, why it’s crucial for your ministry’s growth, and how
How Purpose-Driven Messaging Engages Brand Advocates Read More »
Your ministry is already producing the most compelling content available to any organization on earth: stories of transformation. The problem is not a lack of material. It is a lack of strategy for capturing, repurposing, and distributing those stories consistently. This article provides a step-by-step framework for turning a single testimony into a full month of story-driven content across every platform your audience already uses.
Church… We need to rethink our content strategies! Read More »
How a Parachurch Ministry Weaves Discipleship into Its Mission Is There a Place for Discipleship in Your Ministry? Jesus came near and said to them, “All authority has been given to me in heaven and on earth. Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of
Is There a Place for Discipleship in Your Ministry? Read More »
How Ministry Leaders Discern God’s Will Without Punting on the Plan How do you balance planning and strategy with following the Lord’s guidance? For most ministry leaders, the honest answer is a moving target, and discerning God’s will is something I wrestle with constantly. I want to steward this ministry well. I want to plan
Discerning God’s Will Without Abandoning Your Strategy Read More »
Five Marks of a Board That Leads With Vision, Not Just Oversight Most nonprofit boards do not fail loudly. They drift quietly into becoming an extension of the staff, meeting often, managing details, and slowly losing the altitude a board is meant to hold. Nonprofit board development is the work of pulling a board back
Nonprofit Board Development: Building an Innovative Board Read More »
10 Ways to Tell a Story Without Exposing the Person in It Protecting beneficiary identities is the difference between storytelling that honors the people you serve and storytelling that exploits them. Storytelling is one of the most powerful tools a ministry has, but when the person in the story is a survivor of trafficking, abuse, or extreme
Trauma-Informed Storytelling: How to Protect the People in Your Stories Read More »
Stop making the donor the hero. Cast the roles right Hero’s journey marketing comes with a popular piece of advice that ministries should be slow to accept: make your donor the hero. It is catchy, it is everywhere, but for a ministry it is corrosive. Cast your donor as the hero, and you gradually push
Hero’s Journey Marketing: Who Is the Hero of Your Ministry’s Story? Read More »
Stop chasing fresh ideas. Start documenting what God is already doing. Learning to create content at scale is the closest thing ministries have to a shortcut through a marketing world that will not sit still. New platforms, new formats, new algorithms, it changes faster than any team can track. This is Part 2 of our
How to Create Content at Scale When the Digital Landscape Won’t Stop Changing Read More »
Tell more stories. Ask less often. Trust grows, and so does giving. A strong donor development strategy is built less on the ask than most ministries assume, and more on the trust you build in the long stretches between asks. A while back we had Brittany Baker, Regional Director of Marketing for IJM, on the
Donor Development Strategy: How IJM Turns One Story Into Lasting Trust Read More »
