Tips and Insights

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Ethical Storytelling and the Hero’s Journey Story Structure

Ethical storytelling is one of the hardest tensions ministry leaders face. You need to communicate real need without exploiting real people. This article explores how the Hero’s Journey story structure helps Christian nonprofits create marketing that builds trust, preserves dignity, and invites people into meaningful participation.

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Major Donor Development and Retention Strategies through Storytelling

Major Donor Development and Retention Strategies Through Storytelling We spoke with Kristen Hemmet, Director of Ministry Services for The Signatry, during the podcast Donor-Centric Communication and The Ministry of Donor Development. The Signatry connects major donors to the causes they are most passionate about to inspire and facilitate revolutionary biblical generosity. Their vision is to

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How Purpose-Driven Messaging Engages Brand Advocates

We recently had the pleasure of visiting with Jeremy Turner to discuss a topic we’re both very passionate about: the importance of purpose-driven messaging. In this article, we’ll summarize and expand on just a few of the highlights. Read on to learn what purpose-driven messaging is, why it’s crucial for your ministry’s growth, and how

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A Story Driven Content Strategy

Church… We need to rethink our content strategies!

Your ministry is already producing the most compelling content available to any organization on earth: stories of transformation. The problem is not a lack of material. It is a lack of strategy for capturing, repurposing, and distributing those stories consistently. This article provides a step-by-step framework for turning a single testimony into a full month of story-driven content across every platform your audience already uses.

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How Hope International Balances Strategy with God’s Direction

How Hope International Balances Strategy with God’s Direction. How do you balance planning and strategy with seeking and following the Lord’s guidance? This is an important question for Christian ministry leaders to keep in mind… especially since the answer to that question is often a moving target. This is a question I often struggle with

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Marketing, Donor-Development, and Storytelling with IJM

A couple of weeks ago we had Brittany Baker, Regional Director of Marketing for IJM, on the podcast and she went into pretty granular detail on how marketing, donor-development, and storytelling with IJM is handled. It was an incredibly insightful episode and over the next handful of weeks, I’ll be exploring the topics we discussed

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