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Connecting a Donor to the Value of a Changed Life

Connecting a Donor to the Value of a Changed Life We recently shared an ARTICLE discussing user-centered marketing as the first of three topics discussed in a recent episode of The Ministry Growth Show. The second topic in this blog series focuses on the importance of connecting a donor to the value of a changed

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How User-Centered Marketing is a Missional Opportunity

How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among

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Impact storytelling practices for churches and nonprofit ministry communication

Impact Storytelling: 4 Practices for Churches and Nonprofits

Your ministry has stories worth telling. The question is whether you are telling them in a way that connects or in a way that reports. Impact storytelling is the discipline of turning real outcomes into narratives that honor the people in them and move the people who hear them. Here are four practices that separate stories that inform from stories that stay.

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Nonprofit storytelling framework for churches and ministries

Nonprofit Storytelling: The 4 Stories Every Ministry Must Tell

Most nonprofits tell one story: the beneficiary story. It works for a while. Then donors stop feeling the weight of it, and leaders run out of new ways to say the same thing. The problem is not your story. The problem is that you are only telling one of the four stories your ministry needs. Here is a framework for nonprofit storytelling that builds trust, deepens relationships, and gives your communication something to stand on.

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