Many ministries hope their message spreads, but few understand why some movements multiply while others stall. In this article, we explore how disciple-making movements grow through story and testimony—and how ministry leaders can apply story-driven messaging to communicate the Gospel more clearly and mobilize their communities.
Ministry Marketing Strategy That Helps Churches Multiply Disciples Read More »
Discipleship, Sexuality, and Identity Formation in Ministry A clear church communication strategy matters most when conversations turn to sensitive topics. Conversations around sexuality, identity, and trauma are where many ministries lose clarity. Sexuality. Identity. Trauma. Cultural pressure. These are not abstract ideas. They are lived realities in your community. And they are often the moments
How Ministries Can Communicate About Sensitive Topics with Clarity and Care Read More »
Trauma does more than wound the body. It steals a person’s voice.
But when survivors are invited to tell their story in the presence of God and others, something begins to heal.
This is not just therapeutic. It’s deeply biblical.
In Scripture and in modern ministry, we see the same pattern: when people are seen, heard, and re-rooted in God’s story, they begin to become whole again—and their story becomes a source of healing for others.
Storytelling in Ministry: A Discipleship Pathway for Healing Trauma Read More »
Ethical storytelling is one of the hardest tensions ministry leaders face. You need to communicate real need without exploiting real people. This article explores how the Hero’s Journey story structure helps Christian nonprofits create marketing that builds trust, preserves dignity, and invites people into meaningful participation.
Ethical Storytelling and the Hero’s Journey Story Structure Read More »
Jesus did not lead with arguments. He led with story.
For ministry leaders working in resistant or complex contexts, this matters. The way we communicate the Gospel must match the condition of the heart in front of us. This article explores how Jesus used story to move people from resistance to transformation—and how you can do the same in your ministry.
Jesus’ Story-Driven Messaging Strategy for Field Evangelists Read More »
How Ethical Story-Driven Marketing Heals the People You Serve Most Christian nonprofits know they should be telling stories. But few have thought carefully about whose story it is — and what it actually does to the person telling it. There is a version of nonprofit storytelling that extracts pain from vulnerable people and packages it
Nonprofit Storytelling: 7 Ways It Empowers Your Beneficiaries Read More »
Major Donor Development and Retention Strategies Through Storytelling We spoke with Kristen Hemmet, Director of Ministry Services for The Signatry, during the podcast Donor-Centric Communication and The Ministry of Donor Development. The Signatry connects major donors to the causes they are most passionate about to inspire and facilitate revolutionary biblical generosity. Their vision is to
Major Donor Development and Retention Strategies through Storytelling Read More »
How to Connect Donors to Beneficiaries Through Story Every nonprofit wants potential donors to feel connected to beneficiaries because we know donors will advocate and support a cause when they feel connected. The challenge is how to build this connection between people from vastly different cultures and locations. On the Ministry Growth Show,
How to Connect Donors to Beneficiaries through Story Read More »
On the Ministry Growth Show, we recently spoke with Scott Sabin, the CEO of Plant With Purpose, a ministry dedicated to restoring hope by reversing two of the world’s greatest interconnected challenges: global poverty and environmental change. In short, they “plant trees for Jesus,” as Scott’s father once said, but in practice it’s so much
We recently had the pleasure of visiting with Jeremy Turner to discuss a topic we’re both very passionate about: the importance of purpose-driven messaging. In this article, we’ll summarize and expand on just a few of the highlights. Read on to learn what purpose-driven messaging is, why it’s crucial for your ministry’s growth, and how
How Purpose-Driven Messaging Engages Brand Advocates Read More »
Your ministry is already producing the most compelling content available to any organization on earth: stories of transformation. The problem is not a lack of material. It is a lack of strategy for capturing, repurposing, and distributing those stories consistently. This article provides a step-by-step framework for turning a single testimony into a full month of story-driven content across every platform your audience already uses.
Church… We need to rethink our content strategies! Read More »
Is There a Place for Discipleship in Your Ministry? Jesus came near and said to them, “All authority has been given to me in heaven and on earth. Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them
Is There a Place for Discipleship in Your Ministry? Read More »
