Education

Featured Image

How User-Centered Marketing is a Missional Opportunity

How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the world, both from a financial standpoint and most importantly in its effectiveness at making disciples. CRU is not only a leader and pioneer in campus ministry but a leader among […]

How User-Centered Marketing is a Missional Opportunity Read More »

Nonprofit storytelling framework for churches and ministries

Nonprofit Storytelling: The 4 Stories Every Ministry Must Tell

Most nonprofits tell one story: the beneficiary story. It works for a while. Then donors stop feeling the weight of it, and leaders run out of new ways to say the same thing. The problem is not your story. The problem is that you are only telling one of the four stories your ministry needs. Here is a framework for nonprofit storytelling that builds trust, deepens relationships, and gives your communication something to stand on.

Nonprofit Storytelling: The 4 Stories Every Ministry Must Tell Read More »