Zach Leighton

Zach Leighton has been working with Christian ministries and nonprofits for over a decade, helping them tell their stories and testify of God's redemptive work. He has done extensive work applying The Hero's Journey as a framework that can be used in a wide range of ministry maketing applications. When he's not working directly to serve ministry clients, as the Principal Creative at Reliant, he spends much of his time developing strategy and casting vision for the ministry of Reliant.

Why Bible Heroes Fail (and Why That’s Good News for Us)

Why “Heroes” of the Bible Fail — and Why That’s Good News for Us

What if the Bible’s heroes are not really heroes at all? From Abraham to Peter to Paul, Scripture is full of failure and mercy. Through Psalm 107, Romans 6, and Revelation 12, explore why vulnerability and testimony push back darkness and how your unfinished story can become a witness to the Redeemer.

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When Growth Metrics Miss the Story

Ministry leaders are surrounded by dashboards, reports, and performance indicators—but numbers alone can’t capture spiritual transformation. This article explores how ministry growth metrics can quietly begin shaping the mission instead of serving it, and how leaders can reclaim a biblical vision of fruitfulness that values stories, formation, and faithfulness alongside data.

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Graphic with blue background featuring bold text: 'Donor Messaging for #GivingTuesday: Best Practices for Ministries.' A stylized red heart is integrated into the GivingTuesday logo in the background.

Donor Messaging for #GivingTuesday: Best Practices for Ministries

#GivingTuesday can easily become a rush for urgency and short-term results—but ministries focused on long-term transformation need a different approach. Learn how story-first, dignity-based donor messaging can deepen relationships, reflect your theology, and turn seasonal campaigns into lasting connection.

Donor Messaging for #GivingTuesday: Best Practices for Ministries Read More »

Smiling child beside a patterned fabric, with overlaid banner for National Poverty in America Awareness Month.

Planning Resources for National Poverty in America Awareness Month

Ministries often approach National Poverty in America Awareness Month with urgency—but without a clear strategy. This article explores how story-driven communication can help poverty alleviation ministries prepare early, honor dignity, and invite supporters into a redemptive vision that lasts far beyond a single campaign season.

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