Hero’s Journey Marketing: Who Is the Hero of Your Ministry’s Story?
Stop making the donor the hero. Cast the roles right Hero’s journey marketing comes with a popular piece of advice that ministries should be slow
April 15, 2020
Faith-Based Storytelling & Digital Marketing Insights
Discover practical marketing strategies, storytelling frameworks, and digital tools designed specifically for Christian nonprofits and churches. From donor engagement to church communication, our articles equip ministry leaders to clarify their message, expand their reach, and advance the Kingdom through story-driven marketing.
How to Create Content at Scale When the Digital Landscape Won’t Stop Changing
Stop chasing fresh ideas. Start documenting what God is already doing. Learning to create content at scale is the closest thing ministries have to a
March 9, 2020
Donor Development Strategy: How IJM Turns One Story Into Lasting Trust
Tell more stories. Ask less often. Trust grows, and so does giving. A strong donor development strategy is built less on the ask than most
March 5, 2020
Nonprofit Partnerships: Why the Future of Ministry Is Collaboration, Not Competition
We don’t serve a God of scarcity. Nonprofit partnerships are one of the most underused strategies in ministry, and the reason is almost always fear.
January 14, 2020
Fundraising Storytelling: How to Connect a Donor to a Changed Life
Your ministry is a storytelling firm that just so happens to do what you do. Fundraising storytelling is the difference between a donor who reads
December 19, 2019
How User-Centered Marketing is a Missional Opportunity
How User-Centered Marketing is a Missional Opportunity Campus Crusade for Christ, or CRU for short, is one of the most successful Christian ministries in the
December 18, 2019
How to Build a Nonprofit Fundraising Plan That Runs All Year
Stop cramming it all into December. A nonprofit fundraising plan that lives only in the last three months of the year is the most common,
December 6, 2019
Biblical Fundraising: From Begging to a Kingdom Invitation
Fundraising isn’t a necessary evil. It’s an invitation. Biblical fundraising begins with a mindset shift most ministry leaders need before they need a single tactic:
December 4, 2019
Emotional Storytelling: Why the Story of One Beats the Statistics
People don’t relate to statistics. People relate to people. Emotional storytelling is the single most underused tool in nonprofit communication, and most organizations bury it
November 28, 2019
3 Act Story Structure: How Ministries Can Use It to Connect
Every testimony your church shares, every donor update your nonprofit sends, every story you tell from the stage follows the same pattern whether you realize
November 14, 2019
Impact Storytelling: 4 Practices for Churches and Nonprofits
Your ministry has stories worth telling. The question is whether you are telling them in a way that connects or in a way that reports.
November 1, 2019
Nonprofit Storytelling: The 4 Stories Every Ministry Must Tell
Most nonprofits tell one story: the beneficiary story. It works for a while. Then donors stop feeling the weight of it, and leaders run out
October 15, 2016
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