A STORY-DRIVEN CONTENT STRATEGY

COURSE OVERVIEW

Welcome to our course on Story-Driven Content Strategies. Storytelling is an incredibly powerful tool, and yet it goes completely underutilized in the ministry sector. There are many variables to why this is including cost, experience, time, and resources. But, storytelling is a tool we cannot continue to ignore. In this course, we discuss a framework and content strategy for how your ministry can turn a single beneficiary’s story into a month’s worth of daily content. In theory, from 6-12 beneficiary story’s, your ministry could create a piece of story-driven content per day for an entire year. Our hope is to provide your ministry with a plan for how you can start telling stories with greater regularity and consistent for donor development and outreach opportunities. 

COMPLETING THIS COURSE WILL HELP YOU:

• Develop a content strategy that is story-driven and not dependent on your next event or campaign
• Follow a plan for your content distribution
• See how some of the most successful ministries in the world are using the power of storytelling
• Create storytelling content at scale from a small selection of stories

WHO IS THE COURSE FOR?

This course is designed for ministry leaders and marketing directors looking for a content strategy plan that they can follow and implement. The principles you’ll learn in this course are used by some of the most successful companies and organizations in the world. It’s time the Church and Christian ministries across the globe started using these principles to their advantage. This course is designed to work on its own, but will best serve your ministry if viewed after our Storytelling Structures course.