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In this episode of the Reliant Creative Marketing Series, we reach the part most people picture first when they hear the word brand: the visuals. As we explain, a brand is far more than a logo, which is exactly why we waited until episode four to get here.
In This Episode
- Why visual identity comes after strategy and story, not before
- What actually makes up a visual identity, well beyond just a logo
- How consistency in color and design creates a brand experience that feels recognizable and trustworthy
Listen to the full episode on visual identity in the player above.
