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Course
Materials

STORYTELLING STRUCTURES

6

LESSONS

1

VIDEO

All

SKILL LEVEL

45 min

DURATION

English

LANGUAGE

COURSE OVERVIEW

Welcome to Storytelling Structures. In this course, we’ll discuss The Hero’s Journey and share why it can be a powerful tool for your marketing efforts. The Hero’s Journey is a story structure first coined by Jospeh Campbell. It’s a structure that relates to all people across all cultures, and it it can be applied to your ministry marketing to engage donors and inspire action in support of your cause. We’ll walk through how the structure can be applied to your content strategies. 

COMPLETING THIS COURSE WILL HELP YOU:

  • Learn about the history of storytelling.
  • Learn about The Hero’s Journey story structure.
  • Gain insight into how The Hero’s Journey can be applied to your ministry storytelling and marketing efforts.
  • Develop storytelling and content structures for donor communication at scale.

WHO IS THE COURSE FOR?

This course is designed for ministry leaders and marketing directors looking to take their ministry marketing strategies to the next level. The principles you’ll learn in this course are used extensively in the commercial marketing sector, and it’s time the Church and Christian ministries started using this storytelling structure to their advantage.