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In this episode of the Reliant Creative Marketing Series, we name a problem we see across the Church and call it story poverty. Too much ministry communication borrowed its style from 1980s and 90s business marketing, talking about how great the organization is instead of testifying to what God has done.
In This Episode
- What we mean by story poverty, and why it is more than a clever phrase
- How dated, self-promoting marketing habits quietly crept into the Church’s communication
- The shift we are calling for: from advertising the organization to testifying to God’s work (#endstorypoverty)
Listen to the full episode on story poverty and the Church in the player above.
