Kashmir Evangelical Fellowship
Kashmir Evangelical Fellowship (KEF) is a ministry based in Northern India serving the unreached people groups of the Himalayas in one of the most difficult regions to access on the continent of India. We met Santosh Thomas, President of KEF, on our first trip to India with LINC Ministries. During our time with Santosh and his team on our first trip we got to see the amazing work this ministry does throughout the Northern Indian region of Jammu & Kashmir. KEF has been around since the 60’s so their reach and influence is pretty significant extending from Kashmir in the West to Myanmar in the East. Since it’s inception KEF has planted 475 churches, 585 missionaries, and established 12 additional missionary organizations. After seeing the significant work they do we couldn’t help but get involved. 90% of the fundraising for KEF is done in the United States. Santosh travels throughout the United States for 3 months every single year telling stories of how God is working through this great ministry. We thought that a new website where KEF could keep their supporters updated throughout the remaining 9 months could be a significant tool for their growth and reach. We built KEF a new brand identity that is relevant to their American audience. We created visual storytelling content to fill out the site and help tell the story on social platforms. And we set KEF up will a newsletter subscription service so that they can keep their audience in the know as often as possible. We’re super excited to see how God uses these new tools to tell the stories of His work in Northern India.
See it in use: www.kefm.org
Messaging Guideliness
Website Development
Great websites have a healthy balance between form and function. It's already been said, but it's worth re-iterating, this region of the world is breath-taking. You cannot take a bad picture, and we came back from our 3 week trip with a lot of images. When we began designing the site we had three priorities.First, we wanted to tell KEFs story. It's an amazing story of God's work in a beautiful, but relatively unreached region of the world. There needed to be a balance between showing that beauty and sharing God's story.Second, we wanted all traffic to direct the user to the donate page. What's the point of a ministry website if it doesn't generate funds, right? A website is simply a brand touchpoint and tool. This site needed to do it's job well. Third, we wanted the site design to center around the imagery. Photography is an incredible storytelling tool. It can tell a story quicker than any other medium including video. We wanted the images to do most of the talking, so we designed the site around the imagery we captured during our trip. We're anxious to see what this new tool does for KEF.
Videography Work
Up until this trip Reliant Creative has always sent one person to create both photo and video content for the ministries we've served. Our trip with KEF was the first trip that Reliant was able to send a dedicated photographer and dedicated videographer. The result allowed each creative individual to focus on their chosen speciality and the work our team brought back flourished because of this approach. Videography is an expectation in storytelling in our day and age. When done right it can affect the viewer at an emotional level like no other medium. Our video goal with this trip was to tell KEFs story by sharing the literal work they do throughout Northern India. We created a 3 minute video highlighting KEF as a ministry, and 5 "shorts" that shared KEFs community development programs. There are thousands of individual stories to be told within this ministry, and we needed to establish a base that KEF could work off of moving forward.
Other Videos
Work With Us
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